This is a compilation of insights into the African digital market and the opportunities that it presents. As an SME today in Africa, you have the opportunity to take advantage of this abundant & growing market of goods and services. Trade barriers are falling down, data costs are falling, Wifi connectivity and availability is increasing with the emergence of satellite WiFi services such as StarLink. This means the cost of digital transformation has become even cheaper. You will pay more for not transforming your business into a modern tech enabled enterprise that harnesses new technologies to streamline and scale its operations. BlackBaobab is the perfect partner on this journey, enlightening your path with clarity as you embark into full digital transformation.